Monday, April 5, 2010

Real Time Searching

How does real time search change the way you work and play? In reference to an article from CNET news: http://news.cnet.com/8301-30684_3-20001715-265.html?tag=newsLeadStoriesArea.1

The major names of Internet searching are extending their capabilities when it comes to speed of news and information. Search engines such as Google, Yahoo, Bing and others are looking to pull information from sites that are very frequently updated, sites like Twitter and Facebook, among others, to improve upon the recentness of their Internet searches. These search engines look for an overuse of key phrases or hot topics in these social networks so in the event a person Googles a recent event, like "earthquake" for example, they have a fast and recent information at their finger tips on an event that may have happened just minutes ago.

In an interesting turn of events, these social networking sites, in this case Twitter (typically free to the public), are now being paid by Google to supply them with such breaking information. Some fear the possibility of a rivelry for information from major search engines. One may claim one site for info, while another claims another site.

The only problem is that these social networking sites have so much information that is practically impossible to navigate through, as they are not search engines themselves, unless a search engine were to have some sort of partnership with them. "And unless social-media networks are able to make their content discoverable, they won't turn into the types of content-discovery engines that their public-relations people like to imagine are already here." ~Making the Real-Time Web Relevant by Tom Krazit

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